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The Challenger Mindset is In Our DNA.

Our Challenge is to reimagine our food philosophy for today's consumers.

MARK'S GMO LETTER

"Campbell announced our support for a single, national mandatory labeling solution for products which contain ingredients made from GMO crops." This is a bold step for Campbell, and one clearly aligned with our commitment to transparency and our Challenger manifesto. #bebold

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Hannaford NFL Chunky Day

Hannaford Supermarket gave Chunky four weeks of endcap and NFL Chunky displays in all 177 locations. #makeitpersonal
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Swanson Holiday Recipe

This holiday season, Swanson partnered with YouTube cooking star, Beth Le Manach who is popular among our 'Passionate Kitchen Master' and 'Holiday Host' consumers. #getclose
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Ronald McDonald House

Members of our WHQ marketing team spent their spare time transforming a family room at the Ronald McDonald House next to Cooper Hospital in Camden. #Campbellpride
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Challenger-Inspired Questions

The new questions probe Challenger behaviors and mindset to ensure we recruit people who share our Challenger spirit. #challengerDNA
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Keep in mind that we need to...